Monday, January 20, 2025
Advertising and Sponsorship Policy

ADVERTISING AND SPONSORSHIP POLICY

Dogcyclopedia.com is an independent entity providing users the latest updates on various pet related information. Our mission is to be your most trusted ally in your pursuit of your pet's health and well-being. We are committed to bringing you authoritative, approachable and actionable content that inspires and guides actionable content that inspires and guides you towards the best possible health outcomes for your family and your pet. Our information is unbiased, relevant, authoritative and trustworthy sourced by our editorial team and created under strict editorial guidelines to ensure accuracy, currency and clarity.

We are funded through the sale of advertising that appears on its properties, which include websites, apps, social media and partner publications. Income from advertising allows us to invest in our employees, services, and technology so that we may continue creating and delivering content to our users.

There is a clear and complete separation of editorial policy and advertising - advertising has no influence on our editorial policy, processes or content. Full control of editorial policy, processes and content rests with the editorial team. All the advertising or sponsored content on dogcyclopedia.com is clearly and unambiguously distinguished from editorial content through borders or other distinguishing elements and or as an "Ad", "Advertisements", "Sponsored", or a similar designation indicating that the content is being provided by or on behalf of an Advertiser or Sponsor.

All "native" ads or paid content are identified as an "Ad", "Advertisement", "Sponsored" or a similar designation indicating that the content is being provided by or on behalf of an advertiser or sponsor.

Editorial content on dogcyclopedia.com is not influenced by advertisements unless the content is sponsored content, in which case the content will be clearly demarcated and/or identified with the title "Ad", "Advertisement", or "Sponsored" or a similar designation, indicating that the content is being provided by or on behalf of an advertiser or sponsor.

All advertising on the Site is at dogcyclopedia.com discretion. dogcyclopedia.com has the right to reject, cancel and remove advertising at any time.

ADVERTISING GUIDELINES

These advertising guidelines ("Guidelines") set forth standards that govern the placement and display of advertisements and sponsored content (Collectively "Ads") by any advertiser, agency, or advertising technology platform (collectively "Advertisers"). Advertisers must adhere to these guidelines when placing Ads, including Ads purchased under the AAAA/IAB Standard Terms and Conditions, on websites or mobile properties owned or controlled by the COMPANY including dogcyclopedia.com.

These Guidelines are intended to provide general parameters for Advertisers in connection with Ad creatives served on dogcyclopedia.com. They are not exhaustive and do not address every situation or issues that may arise in the course of business. Accordingly, these Guidelines are subject to change from time to time in dogcyclopedia.com's sole and absolute discretion.

Advertisers are responsible for understanding and complying with all applicable laws and regulations, including FTC guidelines regarding advertising, native advertising disclosures, endorsements, privacy, and data security. All Ads must be fair, truthful, and clearly distinguishable from editorial content. Advertisers are responsible for ensuring all Ads and related claims are adequately substantiated. Further Advertisers must adhere to dogcyclopedia.com Prohibited Content Guidelines and Additional Standards set forth below, which are incorporated into and made a part of these Guidelines.

Ads served through networks or exchanges are reviewed on a regular basis and, in addition to any other remedies dogcyclopedia.com may have, dogcyclopedia.com reserves the right to remove, without notice, any Ads that do not meet these Guidelines, regardless of whether the Ad was previously accepted by dogcyclopedia.com.

WE REVIEW THE ADS

We maintain sole discretion for determining the types of ads that will be accepted and deployed on our website's media properties. We reserve the right to reject, cancel, or remove any ads at any time and for any reason. We will provide prompt notice to the advertisers upon rejection, cancellation, or removal of any ad, along with or even without any explanation. We also reserve the right to determine the appropriate placement of ads on our website media properties.

WE DON'T ENDORSE ANY ADVERTISED PRODUCTS OR SERVICES

Although products may appear on our site in the form of advertisements, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised, or for the Company that manufactures, distributes, or promotes these product(s) or service(s). In some cases, our editorial team may rate or rank certain products or services. Their ratings or rankings are determined solely by the Editorial Team(s) without regard to any financial or advertising relationship that may exist with companies that provide the products or services.

WE CLEARLY DISTINGUISH CONTENT THAT IS PART OF A PARTNER PROGRAM

Occasionally dogcyclopedia.com will work with products, services, or organizations that align with our mission. dogcyclopedia.com vets these products, services, or organizations for quality and only presents what it feels is valuable to and in the best interest of our users. Dogcyclopedia.com does not medically review the content and is not responsible for providing the products or services described on these pages. Any partner content, of this type will be labeled with the following language: "The following is paid for by our Sponsor. The Sponsor of this content has sole editorial control." In the instances where dogcyclopedia.com receives a payment or service, the page may also include this language: "dogcyclopedia.com and our Partners may receive a portion of revenue if you make a purchase using a link above." Partner pages may also include a "What's This?" link that takes users to a page that explains the nature of the partnership.

AFFILIATE PROGRAM PARTICIPATION AND AFFILIATES LINKS DISCLOSURE

Our website may engage in affiliate marketing, which is done by embedding tracking links into the website. Links to any product on the blog may be affiliate links. As part of the article creation process, our editors will occasionally include links to relevant products they feel could be useful to our readers. While all products are chosen independently, we want you to know that if you click on such a link for an affiliate partnership, a cookie will be placed on your browser to track any sales and we will earn a small commission. Dogcyclopedia.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.in. As a part of this Amazon Associates Program, the website will post customized links, provided by Amazon to track the referrals to their website. This Program utilizes cookies to track visits for the purposes of assigning commission on these sales. CONTRIBUTORS AND/OR DOGCYCLOPEDIA.COM MAY RECEIVE COMPENSATION FOR PARTICIPATION IN THIRD PARTY AFFILIATE MARKETING PROGRAMS, INCLUDING PURCHASES MADE THROUGH LINKS TO DOGCYCLOPEDIA.COM'S ECOMMERCE PARTNERS IF ANY. PAGES ON THE WEBSITE CONTAINING AFFILIATE MARKETING LINKS INCLUDING PRODUCT REVIEWS WILL BE DEMARCATED AND/OR IDENTIFIED WITH A DISCLAIMER.

DISPLAY ADS

We may use third-party advertising companies to serve content and advertisements when you visit the website, which may use cookies. Currently dogcyclopedia.com manages all third-party content and advertising on the website. Dogcyclopedia.com serves content and advertisements when you visit the website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device ("Device") by the web server so that a website can remember some information about your browsing activity on the website. The cookie may collect information relating to your use of the website, information about your device such as the device's IP Address and browser type, demographic data and, if you arrived at the website via link from the third-party site, the URL of the linking page. Read more in our Privacy Policy.

PRODUCT REVIEWS

Dogcyclopedia.com does not accept free or discounted products under the condition that we will provide promotion for the product. Negative reviews aren't our thing, so acceptance of a free or discounted product does not guarantee we'll mention it. If we really like the product, we may agree to provide promotions, endorsements, or giveaways of the product in exchange for payment (monetary and/or product). Rest assured that, while space on the blog can be purchased, our opinions cannot. All reviews and endorsements will reflect our experience and opinion with 100% accuracy. We occasionally request products or services from companies so we can test their products and compare them to their competitors. Our purpose for doing this is to provide you with useful information for your purchasing decisions. We do not receive compensations for these "round-up" posts, beyond the requested products.

SERVICE REVIEWS

We are sometimes offered services for free or at a discounted price in exchange for promotion in a blog post related to that particular service domain. We will always disclose exactly what we received and from whom, as well as any relationship that exists between us and the provider. As always, any mention of the site and service will reflect our experience and opinion with 100% accuracy.

PROHIBITED CONTENT

Ads may not contain or promote the following:

DRUGS/ALCOHOL/TOBACCO:

Ads may not promote illegal drugs, illegal substances, abuse of prescription drugs, use of alcohol or tobacco products, or any related paraphernalia thereto. Lawful products are services which promote quitting tobacco-related products are permitted.

WEAPONS/VIOLENCE:

Ads may not promote the use, distribution, or making of firearms, ammunition, explosives, pyrotechnics or other weapons. Ads may not promote violence, cruelty, or physical or emotional harm to any person or animal.

ILLEGAL ACTIVITIES/GAMBLING:

Ads may not promote any illegal or other questionable activities which may be illegal in one or more jurisdictions, including without limitation, tracking, counterfeiting, or other activities that may violate the intellectual property. Ads may not contain or promote content related to scams, financial schemes, pyramid schemes or other fraudulent or illegal financing or investment opportunities. Ads may not promote casinos, gambling, betting, number games, sports, or financial betting.

HATE/INTOLERANCE/DISCRIMINATION:

Ads may not contain or promote hate speech, personal attacks, or discrimination towards any individual, groups, country or organization.

OBSCENITY/INDECENCY/PROFANITY:

Ads may not contain or promote any obscene, indecent, profane, or offensive words, images, sounds, videos, or other content.

POLITICAL/RELIGIOUS:

Ads may not contain hostile, offensive, inflammatory or religious topics or groups. Ads may not exploit controversial, political, social, or religious issues for commercial purposes.

SEXUAL/ADULT CONTENT:

Ads may not include full or partial nudity, depictions of people in explicit positions, or activities that are overly suggestive or sexually provocative. Ads will not contain text or images exposing anyone or anything involved in explicit sexual acts or lewd and luscivious behavior. Ads may not promote escort, dating, erotic massage, pornography, or other sexual products or services.

DISPARAGEMENT/DEFAMATION:

Ads may not contain disparaging or defamatory information or content which tends to harm the reputation of dogcyclopedia.com or any other individual, group, or organization.

GROSS DEPICTIONS:

Ads may not contain or promote content that is crude, vulgar, degrading, or likely to shock or disgust.

MILITANT/EXTREMISM:

Ads may not contain or promote extremely aggressive and combative behavior or unlawful political measures, including individuals or groups advocating violence as a means to achieve their goals.

SENSITIVE CONTENT:

Ads may not target sensitive categories such as financial status, medical conditions, mental health, criminal record, political affiliation, age, racial or ethnic origin, religious or philosophical affiliation or beliefs, sexual behavior or orientation, or trade union membership.

FREE GOODS/SERVICES:

Ads may not distribute or promise to distribute any free goods or services.

TARGETED AT CHILDREN:

Ads may not specifically target children, including through categories or other similar content.

UNVERIFIABLE CLAIMS:

Ads may not make confusing claims that reasonable consumers cannot readily understand or evaluate.

BEFORE/AFTER IMAGES:

Ads may not depict "before and after" images or images that contain unexpected or unlikely results.

HEALTH/SAFETY CLAIMS:

Ads may not promote actions, likely to harm one's health via drug use or via promotion of drinking habits. Ads may not make health claims that cannot be substantiated by evidence or studies.

MISLEADING/FALSE/DECEPTIVE:

Ads may not contain any information or content that is potentially misleading, false, or deceptive, including content that is meant to deceptively generate clicks, such as "close" buttons.

COMPETITIVE TO DOGCYCLOPEDIA.COM/AFFILIATES:

Ads may not promote direct competitors of dogcyclopedia.com or any of its parents, affiliates, subsidiaries, or other related entities.

ADDITIONAL STANDARDS:

Advertisers and Ads must adhere to the following:

AUDIO/ANIMATION:

Ads may not include overly descriptive audio or animation that plays automatically.

POPUPS/DOWNLOADS:

Ads may not include lead ads, floating layers, popups, surveys, or any digital downloads.

MALICIOUS SOFTWARE:

Ads may not contain malicious code, software, or viruses, including malware, spyware, adware, stealware, or trojan horses.

SEPARATION:

Ads must contain clear borders and be displayed so they are unmistakably not part of dogcyclopedia.com's editorial site content.

PHISHING:

Ads may not trap or trick a user into providing money or any account, personal, or any other sensitive information.

INDEPENDENCE:

Ads may not appear to compromise or influence dogcyclopedia.com's editorial independence from Advertisers.

COMPATIBILITY:

Ads must function uniformly on all device formats as well as major internet browsers and devices.

ENDORSEMENTS:

Ads may not create or imply the existence of any endorsements by dogcyclopedia.com of any products, services, or organizations.

LANDING PAGES:

Landing Pages associated with Ads must correspond to the Ads' "Call to Action" and not engage in "Bait and Switch".

PROPRIETARY RIGHTS:

Ads may not violate any copyright, trademark, trade secret, patent, publicity, privacy, or other proprietary rights of dogcyclopedia.com or any third party. Advertisers may not alter or interfere with the readability or display of any dogcyclopedia.com trademarks, service marks, logos, designs, or slogans.

DATA COLLECTION/USE:

Ads may not include open-box forms to register users or collect any data, or mailing lists regarding dogcyclopedia.com users without dogcyclopedia.com's express permission. Advertisers may not collect any Personal Identifiable Information from dogcyclopedia.com users or place any cookies, applets, or other similar files, if those files transmit any Personal Identifiable Information to Advertisers on Desktop Computers or mobile devices of dogcyclopedia.com users. Advertisers must handle data with appropriate care, not misuse any data which they are permitted to collect, not collect any data for unclear purposes or without appropriate security measures. It is the advertiser's responsibility to ensure that advertising complies with all applicable domestic and foreign laws and the rules and regulations of regulatory bodies. For more information on Cookies and Personal data, see our Privacy Policy and Terms of Use.

CONTACT INFORMATION

If you have questions regarding this policy, please contact us at contact@dogcyclopedia.com.